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Separately from going viral, Sonder records the hour each video passes these totals (views across all platforms): 1,000 · 10,000 · 50,000 · 100,000 · 250,000 · 500,000 · 1M · 2M · 5M · 10M · 20M · 50M… From a million the ladder repeats 1, 2, 5 at every power of ten. Each milestone is recorded once, the first time the total reaches it. If a video jumps from 800 to 60,000 views within an hour, it gets 1,000, 10,000 and 50,000 all at that hour.

Where milestones show up

  • milestones on every video, lowest first:
  • a video.milestone_reached event for each one, which is the easiest way to send “Your video just passed 100,000 views” notifications. See Poll for viral days.